"Momofuku Relinquishes 'Chile Crunch' Trademark Amid Small Business Backlash"
Momofuku, a food and restaurant brand, faced backlash after sending cease-and-desist letters to small businesses using the term "chile crunch." The company initially defended its trademark but later decided not to enforce it, acknowledging the broader meaning of the term and the impact on the Asian American and Pacific Islander community. Small business owners, particularly those of Asian descent, expressed relief at the decision but called for further commitment to supporting their community.






