"Momofuku Relinquishes 'Chile Crunch' Trademark Enforcement"
Celebrity chef David Chang and his company Momofuku have decided not to enforce their trademark for "chile crunch" after facing public backlash. The move comes after criticism from the AAPI community and others for attempting to stifle competition with a trademark many viewed as not distinctive enough. Despite retaining the trademark, Momofuku will not enforce it, risking the possibility of a larger company producing a similar product under the same name. Chang apologized for the situation and expressed a willingness to listen to alternative solutions, while also emphasizing that their product is unique and delicious.