All articles tagged with #bundling
ESPN is launching a streaming app on August 21, aiming to boost Disney+ engagement, reduce churn, and attract sports fans through bundling with Disney+ and Hulu, leveraging its extensive rights deals and crossover content to appeal to a broader audience and keep subscribers within the Disney ecosystem.
In the midst of the streaming wars, telecom giant Verizon has announced a $10 bundle for the ad-supported plans of Netflix and Warner Bros. Discovery's Max streaming services, offering more than 40% in savings. This move reflects a growing trend of bundling in the media landscape, reminiscent of the cable TV bundle of the past. Other companies, such as Apple and Disney, have also embraced bundling to attract and retain customers. Experts predict that telecom giants and cable companies will continue to partner with content services in the future, as consumers seek attractive and flexible deals. Bundling may be a first step towards eventual mergers and acquisitions in the streaming space as companies strive for profitability.
Verizon has announced a $10 per month deal that includes the ad tiers of both Netflix and Max, offering a 40 percent discount compared to their standard prices. While it is unclear whether Netflix is offering a wholesale price to Verizon, the discount suggests that either Verizon, Warner Bros. Discovery, Netflix, or a combination thereof is subsidizing the costs. Additionally, Apple TV+ is reportedly in talks with Paramount about a potential bundle, as it seeks to reduce churn and maintain consistent subscriptions. These developments indicate a shift in strategy for streaming services that have been reluctant to offer discounts or bundle with competitors.
Paramount Global and Apple are reportedly in talks to bundle their respective streaming platforms, Paramount+ and Apple TV+, at a discounted price. The move comes as industry executives and Wall Street recognize the need to reduce the number of standalone services in the market and offer bundled options to consumers. This bundling strategy aims to lower costs, decrease churn, and address the challenges faced by media companies in the streaming industry. Paramount has already formed partnerships with various companies to drive streaming growth, and Apple's leverage in the market could shape the negotiations.
The European Games Developer Federation (EGDF) has called on EU regulators to address what they perceive as "anti-competitive market behavior" by Unity, a popular game development platform. The EGDF argues that Unity's recent fee structure change, which charges up to $0.20 per game install, will significantly increase costs for small and midsize developers and create a vendor lock risk. They also criticize Unity's bundling practices, claiming it creates a competitive disadvantage for other game middleware developers. The EGDF urges regulators to introduce regulations to prevent market exploitation and consider subjecting engine makers like Unity to the Digital Markets Act.
Zoom's CEO, Eric Yuan, suggests that the US Federal Trade Commission (FTC) should consider unbundling Microsoft Teams from Office in the US, following the EU's decision to do so in Europe. This comes after EU regulators opened an investigation into Microsoft's bundling practices in response to a complaint by Slack. Yuan points out the aggressive bundling tactics used by Microsoft, such as automatically launching Teams on Windows 11 and promoting Edge through pop-ups and default settings. Microsoft's success with Teams, boasting around 300 million daily active users, may be attributed to its bundling strategy, which could be scrutinized further.
The European Union has launched an antitrust investigation into Microsoft's bundling of its video and chat app Teams with other Office products. The EU regulators are concerned that Microsoft's practices may be anti-competitive, as they limit customer choice and hinder interoperability with competing offerings. This is the first antitrust probe into Microsoft by the EU in over a decade. If found in breach of EU competition rules, Microsoft could face a fine of up to 10% of its total global annual turnover. The investigation was prompted by a complaint from Slack, which alleged that Microsoft illegally tied Teams to its dominant productivity packages. Microsoft has stated that it will cooperate with the Commission and work towards addressing its concerns.
Microsoft may unbundle Teams from Office software to avoid a full-blown antitrust investigation by European Union regulators. Slack was one of the companies to make a complaint in 2020 before it was bought by Salesforce. Microsoft's possible concession leaves customers with "more questions than answers." Germany-based Nextcloud filed two complaints with the European Commission in 2021 over Microsoft's bundling of online services.
Microsoft has agreed to stop bundling its Teams collaboration software with its Office suite of productivity apps, following complaints from Slack and other competitors. The move is part of a settlement with the European Union, which had been investigating whether the bundling of Teams with Office was anti-competitive.