Netflix’s Warner Bros. deal could push rivals toward bundles and consolidation

Netflix’s $82.7 billion acquisition of Warner Bros. Discovery is poised to reshape the streaming landscape, pressuring rivals like Paramount+, Disney+, Peacock, and Apple TV+ to respond with bundles, exclusive content, or consolidation, while regulators weigh antitrust concerns and potential price impacts; the move could tilt the balance in Netflix’s favor even as competition, ads, and sports rights continue to redefine the market.