"Netflix, Apple, and Paramount Explore Bundling Options for Cheaper Streaming Services"

Verizon has announced a $10 per month deal that includes the ad tiers of both Netflix and Max, offering a 40 percent discount compared to their standard prices. While it is unclear whether Netflix is offering a wholesale price to Verizon, the discount suggests that either Verizon, Warner Bros. Discovery, Netflix, or a combination thereof is subsidizing the costs. Additionally, Apple TV+ is reportedly in talks with Paramount about a potential bundle, as it seeks to reduce churn and maintain consistent subscriptions. These developments indicate a shift in strategy for streaming services that have been reluctant to offer discounts or bundle with competitors.