All articles tagged with #ad tech
Judge Leonie Brinkema, who ruled that Google illegally monopolized the ad tech market, is now faced with the complex task of determining how to restore competition, amid indications that a settlement may be preferable but unlikely at this stage.
AppLovin's stock plummeted after Bloomberg reported that the SEC is investigating its data collection practices, particularly regarding potential violations of service agreements to increase targeted advertising, amid whistleblower and short seller reports.
The U.S. Justice Department and Google concluded a two-week hearing over Google's alleged monopoly in online advertising, with the government proposing a breakup of Google's ad exchange system and Google advocating for less drastic changes. The judge is expected to decide in the coming months, which could significantly impact Google's business practices.
Google is fighting a legal effort to break up its ad tech monopoly, with witnesses describing the process as extremely complex and comparing it to going to Mars, while the court remains uncertain about the outcome.
WikiHow CEO Elizabeth Douglas testified in a court case that Google, while contributing to their revenue through ad tools and licensing, is also a major factor in the decline of web traffic due to AI features like AI Overviews, which reduce users clicking through to publisher sites. She expressed concern that breaking up Google's ad business could disrupt her revenue streams, despite the company's monopolistic practices being under legal scrutiny. The case highlights the complex relationship between publishers and Google's dominant ad and search tools amid ongoing antitrust investigations.
The article discusses a court case where the judge questions whether Google can be trusted to act in good faith regarding antitrust issues, especially in the ad tech market, and considers whether breaking up the company might be necessary to prevent monopolistic practices.
The US Department of Justice is arguing that Google has maintained an illegal monopoly in ad tech markets and is seeking remedies including breaking up its ad exchange and open sourcing its auction logic to restore competition, while Google defends its practices and proposes behavioral fixes. The case highlights Google's significant control over online advertising infrastructure, which funds much of the internet, and the potential impact of a breakup on publishers and the digital ad industry.
Google faces a second major antitrust trial over its advertising technology monopoly, with the U.S. government seeking to force the company to sell parts of its ad tech infrastructure, potentially disrupting its $3.1 trillion business. The case could set a precedent for regulating tech giants and their dominance in digital markets.
The US government is attempting to break up Google in a new antitrust trial focusing on its advertising technology markets, with a judge considering whether to order Google to sell its AdX exchange and open source its auction logic, as part of efforts to restore competition in digital advertising.
The European Commission fined Google €2.95 billion ($3.5 billion) for abusing its dominant position in advertising technology, ordering the company to submit a plan within 60 days to address its alleged anticompetitive practices, with potential remedies including divestiture of parts of its ad tech business.
Trade Desk's stock plummeted 38% after reporting in-line earnings and guidance, amid concerns over slowing revenue growth, leadership changes, and macroeconomic factors impacting the ad-tech industry, despite solid quarterly revenue and earnings.
Netflix is expanding its advertising efforts by launching its own ad network, increasing ad-supported subscriptions, and introducing interactive ads and live events to boost revenue, while also exploring AI to enhance content creation and visual effects, signaling a strategic shift towards monetization and technological innovation.
Netflix is on track to double its advertising revenue in 2025, with 95 billion hours streamed in the first half of the year and a significant increase in ad-supported content and formats, including interactive ads, as it continues to expand its ad tech platform and revenue streams.
Microsoft is significantly reducing its involvement in third-party ad tech, including shutting down its DSP Invest by early 2026, while Google is expanding its sell-side ad tech sales teams and launching new products like Offerwall to regain publisher trust amid market challenges. Meanwhile, Meta is developing AI chatbots to enhance user engagement and retention, despite some early setbacks.
Adalytics report exposes the prevalence of low-quality inventory in the ad tech ecosystem, despite claims of MFA prevention by vendors. The report highlights major SSPs and media companies for oversaturating the supply with garbage inventory, pointing to a systemic issue in programmatic advertising. While some companies like The Trade Desk are commended for effectively filtering out MFA, the industry's conflicting incentive structures and lack of ongoing maintenance contribute to the persistence of MFA supply.