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Elon Musk's X Faces Major Ad Revenue Decline as Boycotts and Missed Targets Plague Sales

Originally Published 2 years ago — by New York Post

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Source: New York Post

Elon Musk's social media platform X is projected to see a significant drop in ad sales, with 2023 sales estimated to fall to around $2.5 billion. This comes after several companies, including Comcast and Walt Disney, paused their advertisements on the platform following Musk's agreement with a post that made controversial claims about Jewish people. Ad sales make up a significant portion of X's total revenue, and the company is expected to fall far short of its targeted $3 billion in revenue from advertising and subscriptions in 2023.