"Cleaning Up the World's Most Polluted Megacity: Goats and Soda's Efforts"

New Delhi, the world's most polluted megacity, is grappling with severe air pollution that is costing residents an average of 12 years of life compared to World Health Organization standards. Despite efforts by the local government, including incentivizing electric vehicle purchases and implementing real-time monitoring stations, the city's pollution problem continues to worsen due to rapid growth and new sources of pollution. The lack of coordinated action between the federal and state governments, along with the perception that air pollution is an elite issue, hinders progress. The harmful impacts of air pollution, such as strokes, heart attacks, and cognitive decline, are not immediately noticeable, making it difficult to develop and enforce effective policies. Residents continue to suffer from the health consequences, with children experiencing respiratory issues and adults seeking medical help.