Google Implements Stricter Ad Serving Policy to Combat Misleading Ads

Google Ads is implementing a new Limited Ads Serving policy to combat scams and prevent misleading ads. The policy will limit the impressions received by unfamiliar advertisers during a "get-to-know-you" period. It will also apply when the relationship between the ad and brand is unclear. The gradual rollout aims to curb bad actors while giving legitimate advertisers time to clarify their branding strategies. Stricter ad policies could build user trust and reduce the reach of low-quality advertisers. Google Ads will notify impacted advertisers and provide guidance on meeting the requirements for "qualified status." Advertisers' trustworthiness will be measured based on user feedback, advertising history, and completion of advertiser identity verification. Google Ads will also offer advice on creating clear ads.