The Evolving Role of Pharmacists: Safeguarding Patients from Online Drug Sellers

Pharmacists play a crucial role in healthcare delivery by influencing patient outcomes and reducing the burden on physicians. Recent data from British Columbia, Canada, shows that pharmacists have seen a significant increase in their ability to renew or modify prescriptions, resulting in a 120% increase in the number of prescriptions renewed or adjusted by pharmacists. Pharmacists are highly trusted healthcare professionals and have frequent interactions with patients, making them an important point of care. Investing in pharmacists' education and targeting them strategically can yield high returns for pharmaceutical brands. Leveraging the expertise and accessibility of pharmacists can improve patient success, outcomes, and quality of life while alleviating the workload of physicians and their support teams.