"Insights into Women's Preferences: Does Size Matter?"

A study published in The Journal of Sex Research analyzed data from the UK's largest online sex toy retailer to understand women's preferences for vaginal insertion sex toys. The research found that women prioritize comfort and usability over larger sizes, with the most popular products having an average circumference slightly above the average erect penis circumference. Insertable length and realistic features did not significantly influence popularity, and the addition of vibration did not predict a toy's popularity. The study suggests that future research should consider a broader data set from multiple regions to gain a more comprehensive understanding of global consumer preferences.