Influencers Shun Weight Watchers' Shift to Ozempic

Weight Watchers' recent pivot to offering weight loss medications like Ozempic has not been fully embraced by its online community of influencers and members. While some users have welcomed the change, many have expressed concerns about the shift away from the program's longstanding emphasis on sustainable weight loss through a points system and accountability framework. Influencers, who play a significant role in promoting Weight Watchers on platforms like TikTok, have been hesitant to align their content with the company's new focus on medical weight loss management. Some influencers worry that the partnership with Sequence and the availability of weight loss medications may reinforce the idea of quick fixes and undermine the program's original principles. Additionally, the closure of local studios and the increased cost associated with Sequence have further contributed to the mixed response.