Influencers Shun Weight Watchers' Shift to Ozempic

Weight Watchers' recent pivot to offering weight loss medications like Ozempic has not been fully embraced by its online community of influencers and members. While some users have welcomed the change, many have expressed concerns about the shift away from the program's longstanding emphasis on sustainable weight loss through a points system and accountability framework. Influencers, who play a significant role in promoting Weight Watchers on platforms like TikTok, have been hesitant to align their content with the company's new focus on medication-assisted weight loss. Some influencers worry that the move reinforces the idea of quick fixes and may undermine the program's original principles. Additionally, frustrations over other changes, such as the closure of local studios and the increased cost of accessing the telehealth platform Sequence, have further contributed to the mixed response.