The Parking Dilemma: Reforming Minimums for a Greener Future.

Despite the abundance of parking spaces in the US, finding a spot can be difficult due to oversupply, lack of information, and the expectation of free and convenient parking. The fear of a parking shortage often leads to the construction of expensive new garages, which can cost up to $100,000 per spot. Parking consultant Jane Wilberding suggests undervaluing parking, sharing parking spaces, and providing clear information on parking locations. Donald Shoup, a parking scholar, argues that pricing the curb correctly can reduce traffic and encourage alternative modes of transportation. Seaside, Florida, a popular vacation destination, has successfully managed parking demand with shared, priced parking, and has even reduced its parking supply to create a pedestrian plaza.