Pepsi's Refreshing New Look: A Nostalgic Logo Reimagined.

1 min read
Source: Creative Bloq
Pepsi's Refreshing New Look: A Nostalgic Logo Reimagined.
Photo: Creative Bloq
TL;DR Summary

Pepsi has unveiled its first major rebrand in 15 years, featuring a new logo with a retro feel. The iconic 'globe' design has been straightened out, and the wordmark is now a bold, upper-case sans serif in the middle of the logo. The new version features bold, black text, designed to highlight a move away from high sugar content. Standard Pepsi will now contain 57% less sugar. The initial response to Pepsi's new logo seems largely positive, with many praising it as a modern nod to the past.

Share this article

Reading Insights

Total Reads

0

Unique Readers

1

Time Saved

3 min

vs 3 min read

Condensed

85%

59488 words

Want the full story? Read the original article

Read on Creative Bloq