"NY Attorney General Takes Legal Action Against Meat Giant JBS for Misleading Climate Claims"

New York Attorney General Letitia James is suing JBS, the world's largest meat producer, for allegedly engaging in "greenwashing" by making false claims about plans to become more environmentally friendly, including a "net zero by 2040" campaign. The lawsuit states that JBS hasn't developed a feasible plan to achieve this goal and accuses the company of using misleading statements to capitalize on consumers' desire for environmentally friendly choices. The lawsuit seeks to halt the campaign and recover profits from deceptive practices, posing a setback to JBS's pursuit of a New York Stock Exchange listing.