"Renault's Retro-Inspired $27,000 EV Comes with Baguette Basket and Sparkle Colors"

1 min read
Source: Fortune
"Renault's Retro-Inspired $27,000 EV Comes with Baguette Basket and Sparkle Colors"
Photo: Fortune
TL;DR Summary

Renault introduces the R5 E-Tech, an entry-level electric vehicle priced at $27,000, aiming to compete with Chinese rivals and capture the European mass market. The car features a digital voice assistant, 400 kilometers of driving range, and unique offerings such as a baguette basket and vibrant colors. Renault's CEO, Luca de Meo, sees the R5 as a crucial step in the company's transformation and is exploring partnerships to reduce costs. The EV's recyclability, bi-directional charging, and potential government incentives aim to address the challenges of high vehicle prices and government policy changes in the EV market.

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