Netflix Exits Meghan Markle’s As Ever Brand, Signals Independent Next Chapter

Netflix is pulling its investment in Meghan Markle’s lifestyle brand As Ever, saying it never intended to be a long-term backer even as Meghan’s series With Love, Meghan aired on the service. Following a decline in Season 2 viewership, Netflix downgraded the deal to a first-look arrangement, while As Ever is set to continue independently with Meghan taking the brand into its next chapter alongside Archewell Productions and Sony IPC.