Netflix Exits Meghan Markle's As Ever, Brand Gears Up for Independence
TL;DR Summary
Netflix has pulled its investment in Meghan Markle’s lifestyle brand As Ever, launched about 11 months ago with products like teas, jam, honey and baking mixes to accompany her Netflix series With Love. Netflix says Markle will carry As Ever into its next chapter independently, and the brand will stand on its own. The move comes as With Love has wound down and Markle explores new formats for the brand; Netflix has described itself as a passive partner. As Ever is positioned to continue under Markle’s direction without Netflix funding.
- Netflix Out as Investor in Meghan Markle Brand As Ever Variety
- Meghan, Duchess of Sussex, and Netflix part ways CNN
- Meghan Markle and Netflix End Partnership on As Ever, But What Does It Mean for the Lifestyle Brand? People.com
- Netflix Exits Meghan Markle’s $64 Scented Candles Business The Hollywood Reporter
- Opinion: Netflix Splits From Meghan Markle’s Jam and Candles Brand Yahoo
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