"Ford Adjusts Production Amid Shifting EV Demand"

Ford Motor announced a reduction in production of its F-150 Lightning pickup truck due to lower-than-expected demand for electric vehicles (EVs), with plans to cut production at its Michigan Rouge Electric Vehicle Center to one shift starting April 1. The move comes amidst signs of slowing demand for EV trucks, with Ford selling 24,165 F-150 Lightning trucks in the US last year, up 55% over 2022. The production cut impacts 1,400 workers at the plant, with some transferring to other facilities or taking advantage of a special retirement program. Ford also plans to increase production of gas-powered Bronco SUVs and Ranger pickups, while the broader automotive industry is grappling with proposed emissions regulations and shifting investment priorities.