Toyota's Electrification Journey: Unveiling New EV Concepts and a Bold Bet on Electric Vehicles

Toyota has unveiled two new electric vehicle (EV) concepts, the Urban SUV and Sport Crossover, as part of its future battery-powered lineup. The compact Urban SUV is set to enter Europe's growing EV market segment next year, while the Sport Crossover will be released in 2025. Toyota plans to introduce a total of six EVs in Europe by 2026. Despite its plans, the automaker is trailing behind competitors in terms of EV models and has faced criticism for its lobbying efforts against all-electric vehicles. Toyota aims to release 30 EVs and sell 3.5 million battery EVs by 2030, with plans to transform its luxury brand Lexus into an EV-only marque by 2035.