All articles tagged with #youtube select
YouTube is introducing 30-second unskippable ads to its TV apps through YouTube Select, a targeting option for eligible clients. The new format will allow advertisers to show more of their services or products and provide "richer storytelling." The format is now available in the US and Canada and will expand worldwide later this year.
YouTube is introducing 30-second unskippable ads on connected TVs, replacing the two 15-second consecutive ads that run today when advertisers target top videos through the YouTube Select program. YouTube Select offers advertisers access to a more curated, higher-quality selection of creators and publishers across various categories. YouTube's advertisers will be able to target their campaigns across these videos with longer, 30-second ads, which YouTube says better aligns with advertiser objectives and allows for "richer storytelling." The feature is arriving along with the addition of "Pause" ads on Connected TV devices, which will allow advertisers to showcase their brand when a video is paused.