
"Rise of Women in Gig Economy: 2024 Trends and Career Impact"
A survey by Jitjatjo found that 77% of women prefer gig work over traditional office jobs to avoid dealing with colleagues, with flexibility and setting their own hours also being cited as attractive aspects. The old boy network and lack of empowerment in traditional workplaces were highlighted as reasons why women feel uncomfortable and seek independence. The gig workforce, particularly among women, is growing rapidly, driven by a desire for work-life balance. Despite its popularity, many gig workers choose not to disclose their participation due to stigma or feeling like a failure.



