
Walmart Attracts Wealthy Shoppers, Boosts Earnings Outlook
Walmart is attracting wealthier customers, with households earning over $100,000 contributing significantly to its recent sales growth. The retailer's success is attributed to its convenience, expanded product offerings, and "dupe" products—affordable versions of luxury items. This strategy has made Walmart appealing to higher-income shoppers, traditionally associated with Amazon and Target. Despite this shift, Walmart maintains its core focus on affordability, differentiating itself from Target, which appeals to a slightly wealthier demographic with stylish, high-quality apparel.

