Ed Sheeran and John Mayer Collaborate on Hot Sauce, Watches, and More
Originally Published 2 years ago — by Daily Mail
Ed Sheeran surprises fans with the announcement of his latest business venture, launching his own watch in collaboration with Hodinkee and G-Shock. This comes after the successful release of his own range of hot sauce called Tingly Ted's. Sheeran's strategic brand partnerships, including collaborations with American Express, Peloton, and Lowden Guitars, have helped him expand his multimillion-dollar fortune while maintaining his authenticity and appeal to a wide range of demographics.