Netflix has announced a partnership with iHeartMedia to stream over 15 video podcasts, including popular shows like The Breakfast Club, starting in early 2026 in the U.S. This move aims to compete with YouTube by offering exclusive video podcast content, with iHeartMedia retaining audio rights. The deal follows a similar partnership with Spotify, expanding Netflix's presence in the growing video podcast market.
Netflix is in negotiations with iHeartMedia to license and potentially gain exclusive rights to popular video podcasts, aiming to compete with YouTube and expand its content offerings, which could lead to podcasts being removed from YouTube and gaining a new audience and prestige through Netflix.
Spotify has released a redesigned Apple TV app featuring faster performance, a more visual interface, and new capabilities including video podcasts and music videos, although music videos are not yet available in the US and Canada. The update also introduces features like queue management, lyrics, and AI-based song recommendations, with broader availability expected by mid-November.
Netflix has entered a multi-year licensing deal with Spotify to stream video versions of popular Spotify podcasts, including Bill Simmons' show, starting in early 2026. The shows will be exclusive to Netflix and Spotify, removing them from YouTube, and aim to attract and engage subscribers by offering new content formats. The deal reflects a strategic move by Netflix to expand into video podcasts and diversify its entertainment offerings.
Netflix has announced a partnership with Spotify to stream select video podcasts, including popular titles like The Bill Simmons Podcast, starting in early 2026 in the U.S. and expanding to other markets, aiming to capitalize on the rising popularity of video podcasts and diversify its content offerings.
Netflix has entered the video podcasting space by striking a broad partnership with Spotify, which will see over a dozen Spotify-produced shows, including The Bill Simmons Podcast, launching on Netflix, marking a significant move to expand its content offerings and reach new audiences.
Netflix will start streaming select Spotify video podcasts, including shows from The Ringer, in early 2026, marking its entry into the podcast video content space and expanding its entertainment offerings.
YouTube Music is introducing pre-save options for upcoming albums, exclusive fan videos, and merchandise drops, while YouTube is also leveraging AI to add video components to audio podcasts and facilitate clip creation, enhancing creator and listener engagement.
Spotify exceeded subscriber forecasts with 276 million paying users and 696 million MAUs, but reported a quarterly loss of €86 million due to increased expenses, despite a 10% revenue rise to €4.19 billion. The company faces challenges in its advertising segment and is focusing on growth initiatives, including expanding video content and strategic partnerships, while investor sentiment remains optimistic despite recent stock declines.
Joe Rogan's podcast, "The Joe Rogan Experience," remained the most-listened-to show on Spotify in 2024, despite losing its exclusivity on the platform. Spotify's top 50 podcast list, released as part of Spotify Wrapped 2024, also highlighted the growing trend of video podcasts, with over a third of the top shows available in video format. The platform plans to incentivize video podcast creators by offering revenue based on viewing time for Premium users starting in 2025.
Spotify has announced new features to enhance video podcasting on its platform, including uninterrupted video content for Premium subscribers and a new monetization model for creators. The Spotify Partner Program will allow creators to earn from both premium video revenue and ads, starting in January in select countries. The platform is also launching Spotify for Creators, a hub to support multiformat creators, and introducing video clips to boost discoverability. These updates aim to help creators grow their audiences and monetize their content more effectively.
