Spotify Launches Video Podcasts with Creator Payments

TL;DR Summary
Spotify has announced new features to enhance video podcasting on its platform, including uninterrupted video content for Premium subscribers and a new monetization model for creators. The Spotify Partner Program will allow creators to earn from both premium video revenue and ads, starting in January in select countries. The platform is also launching Spotify for Creators, a hub to support multiformat creators, and introducing video clips to boost discoverability. These updates aim to help creators grow their audiences and monetize their content more effectively.
- Spotify Unveils Uninterrupted Video Podcasts, Audience-Driven Payments, and the New Spotify for Creators Platform spotify.com
- Spotify will start paying creators for popular videos The Verge
- Spotify Celebrates Creators and New Creator Offerings in L.A. spotify.com
- Spotify’s New Pivot: We’re a Big Video Creator Platform Now, Too Hollywood Reporter
- Spotify will start paying video podcast hosts based on how well their videos perform TechCrunch
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