"Chuck E. Cheese to Launch Reality Game Show for Adults with a 'Squid Game' Twist"
Originally Published 2 years ago — by Fox Business
Chuck E. Cheese is partnering with Magical Elves to develop a TV game show for adults, featuring supersized arcade games such as pinball and air hockey. Teams will compete to earn tickets and exchange them for prizes from a massive Chuck E. Cheese prize wall. This marks the company's first foray into unscripted content, as it expands its brand presence beyond its physical locations with initiatives like a licensed merchandise program and original character content. Additionally, Chuck E. Cheese is introducing a "grown-up" menu featuring wings, specialty pizzas, and meatballs to cater to adult diners.