"Usher's Super Bowl Halftime Show Sparks Roller Skating Renaissance in Twin Cities"
Originally Published 1 year ago — by MPR News
Usher's Super Bowl halftime show featuring smooth skate professionals has reignited interest in roller skating in the Twin Cities, leading to increased social media followers, lesson inquiries, and skate purchases for Twin Cities Skaters. CEO James Adams emphasizes roller skating as both a sport and an art, and the group sets up pop-up rinks at various locations to bridge the lack of skating spaces. Roller skating experienced a surge in 2020 due to viral TikTok videos, and Adams hopes to showcase its appeal to the general public as a cool, fun, and healthy activity. Tips for getting started and roller skating locations in Minnesota are also provided.