Jerry Jones and the Evolution of NFL and TV History
Originally Published 25 days ago — by Dallas Cowboys | Official Site of the Dallas Cowboys
Jerry Jones' long meeting with media executive Daniel Burke and his admiration for 'I Love Lucy' influenced his vision for NFL broadcasting, leading to transformative deals that made the league 'bigger than life,' including the creation of iconic stadiums and a billion-dollar annual revenue from TV rights, ultimately shaping the NFL and TV industry forever.