Tag

Tracking Pixels

All articles tagged with #tracking pixels

science-and-technology1 year ago•5 min saved

Uber and Lyft Accidentally Shared Gig Workers' SSNs with Meta and TikTok

Northeastern University research has uncovered that Uber and Lyft unintentionally sent gig workers' Social Security numbers to Meta and TikTok due to tracking pixels on their websites. These pixels, used for analytics and advertising, inadvertently collected sensitive data from application forms. Once informed, Uber and Lyft quickly addressed the issue. The research highlights the need for better data privacy practices, especially for gig workers, and calls for more transparency and regulation to prevent such data leaks.

via Northeastern University|

#data-privacy #lyft #science-and-technology

technology2 years ago•7 min saved

"Sen. Elizabeth Warren Expresses Concern Over Google and Meta's Data Collection from Tax Prep Companies"

Tax preparation companies such as TaxAct, H&R Block, and TaxSlayer have been found to have shared taxpayers' data with Big Tech companies like Meta and Google through tracking pixels on their websites, potentially violating privacy laws. A congressional report revealed the extent of this data collection and sharing, highlighting the lack of privacy regulations in place. The report called for investigations and prosecutions of companies that broke the law, as well as the expansion of the IRS' free, direct-file program to protect taxpayers' privacy. The tax prep companies claimed that the data shared was anonymized, but the report found that it could be reidentified. Comprehensive privacy legislation and direct e-filing with the IRS could help address these privacy concerns.

via Vox.com|

#big-tech #congressional-inquiry #data-privacy