Uber and Lyft Accidentally Shared Gig Workers' SSNs with Meta and TikTok

Northeastern University research has uncovered that Uber and Lyft unintentionally sent gig workers' Social Security numbers to Meta and TikTok due to tracking pixels on their websites. These pixels, used for analytics and advertising, inadvertently collected sensitive data from application forms. Once informed, Uber and Lyft quickly addressed the issue. The research highlights the need for better data privacy practices, especially for gig workers, and calls for more transparency and regulation to prevent such data leaks.