Toys R Us has opened a seasonal holiday shop at Deptford Mall in Gloucester County, New Jersey, as part of a broader plan to establish 10 new flagship stores and 20 holiday shops nationwide, featuring popular toy brands like LEGO, Barbie, and NERF, to rebuild its retail presence.
'Roofman' is a film that portrays a charming yet misguided criminal, Jeffrey Manchester, played by Channing Tatum, who becomes a homeless fugitive living inside a Toys R Us store after a series of McDonald's robberies. The movie explores themes of flawed heroism and redemption, set against a nostalgic '70s vibe, with strong performances and a focus on character complexity. It highlights the paradox of a criminal motivated by family, blending humor with tragedy, and features a compelling chemistry between Tatum and Kirsten Dunst.
Toys "R" Us has launched an AI-generated brand film using OpenAI's Sora to tell the origin story of its founder, Charles Lazarus. The innovative video blends historical and fantastical elements, aiming to rekindle nostalgia and appeal to new audiences. While the film has received mixed reactions, it marks a significant step in the use of AI for content creation and marketing, highlighting both the potential and challenges of this technology.
Toys "R" Us, the iconic toy store chain that filed for bankruptcy in 2017, is planning a comeback by opening up to 24 flagship stores across the United States starting next year. The parent company, WHP Global, also announced plans to open Toys "R" Us shops in airports and on cruise ships through a partnership with Go! Retail Group. The first airport shop will open in November at Dallas-Fort Worth International Airport. The comeback attempt comes at a challenging time for brick-and-mortar stores, but nostalgia and tapping into the travel industry could potentially drive business for the new stores. However, they will face competition from online retailers like Amazon and big box stores like Walmart and Target.
Toys R Us is planning a comeback in the U.S. with up to 24 new flagship stores, as well as expansion into airports and cruise ships. The toy retailer's parent company, WHP Global, aims to open the new stores next year in partnership with Go! Retail Group, starting with an airport store in Dallas/Fort Worth International Airport. This expansion follows the acquisition of Toys R Us' parent company in 2021 and the opening of new stores at Macy's locations. The company plans to offer immersive shopping experiences in the new flagship stores, while also tapping into the travel retail market.