Toys 'R' Us Set to Open 24 Flagship Stores, Including Airports and Cruise Ships

Toys "R" Us, the iconic toy store chain that filed for bankruptcy in 2017, is planning a comeback by opening up to 24 flagship stores across the United States starting next year. The parent company, WHP Global, also announced plans to open Toys "R" Us shops in airports and on cruise ships through a partnership with Go! Retail Group. The first airport shop will open in November at Dallas-Fort Worth International Airport. The comeback attempt comes at a challenging time for brick-and-mortar stores, but nostalgia and tapping into the travel industry could potentially drive business for the new stores. However, they will face competition from online retailers like Amazon and big box stores like Walmart and Target.