All articles tagged with #retail comeback
Bed Bath & Beyond is making a comeback with a new store in Nashville under a slightly different name, Bed Bath & Beyond Home, managed by The Brand House Collective. The store will honor legacy coupons to attract customers, and additional locations are planned. This marks a significant step in the company's attempt to revive its brand after bankruptcy and store closures, though its financial struggles remain a concern.
Bed Bath & Beyond is making a comeback with new physical stores under the name Bed Bath & Beyond Home, after closing all locations in 2023 due to bankruptcy. The first new store opened in Nashville, Tenn., with plans to convert about 75 Kirkland's stores into Bed Bath & Beyond Home locations by 2026. The brand is also reviving its iconic coupons as part of its nostalgic marketing strategy.
Toys "R" Us has launched an AI-generated brand film using OpenAI's Sora to tell the origin story of its founder, Charles Lazarus. The innovative video blends historical and fantastical elements, aiming to rekindle nostalgia and appeal to new audiences. While the film has received mixed reactions, it marks a significant step in the use of AI for content creation and marketing, highlighting both the potential and challenges of this technology.
Abercrombie & Fitch has made a significant comeback, posting its best first quarter in history with $1 billion in net sales, driven by savvy inventory management and a deep understanding of current fashion trends. This success, part of a broader seven-year transformation, signals hope for other iconic mall-based brands like American Eagle and Gap, though it doesn't necessarily herald a full revival of traditional malls.