All articles tagged with #syrn
Sydney Sweeney promoted Syrn, her Jeff Bezos-backed lingerie line, by scaling the Hollywood Sign and draping bras on it; the stunt drew attention but sparked a Hollywood Chamber of Commerce investigation into permits and potential trespassing, as the brand pushes ahead with a four-style Syrn launch.
Sydney Sweeney posted footage of herself and a production crew scaling the Hollywood sign to promote her lingerie line Syrn, a stunt reportedly conducted without permission. The Hollywood Chamber of Commerce and the Hollywood Sign Trust say it was not authorized and are investigating; bras appear to be draped over the letters in the video. The incident could bring legal trouble for Sweeney and adds to her history of high-profile publicity stunts.
Sydney Sweeney reportedly climbed the HOLLYWOOD sign and threw bras as a teaser for her upcoming lingerie brand SYRN, drawing backlash from the Hollywood Chamber of Commerce and fueling chatter about a potential lingerie market rivalry, with rumors of high-profile investors including Bezos, Sanchez, and Michael Dell.