All articles tagged with #swatch
Swatch and Omega have released a new MoonSwatch collaboration featuring Snoopy, called the Mission to Earthphase - Moonshine Gold 'Cold Moon,' which is distinguished by its white dial, personalized snowflake moons, and a sleek arctic look, available worldwide only during snowy weather in Switzerland from December 4, 2025, to March 20, 2026.
Swatch has released a limited-edition watch called 'WHAT IF ... TARIFFS?' that humorously references the 39% tariffs imposed by the US on Swiss goods by flipping the placement of the 3 and 9 on its dial, symbolizing the tariffs. The watch is only sold in Switzerland to avoid the tariffs and serves as a playful protest, with demand high and production ongoing, as Swiss companies seek to influence US-Swiss trade relations amid ongoing negotiations.
Swatch apologized and removed an ad featuring a racist gesture towards Asians, which caused backlash in China and globally, highlighting sensitivities in international marketing.
Swatch apologized and withdrew an ad featuring a racist 'slanted eye' pose of an Asian model after widespread online backlash in China, amid declining sales and market challenges.
Swatch apologized and removed an ad featuring a model making a slanted eye gesture after Chinese social media accused it of racism, leading to calls for a boycott and highlighting ongoing tensions for Western brands in China.
Swatch apologized and withdrew ads featuring an Asian male model making a 'slanted eye' gesture after online backlash in China, where the images were seen as racially insensitive. The company expressed regret for any distress caused and took down the materials worldwide, amid ongoing challenges in the Chinese market affecting its revenue.
Swiss watchmaker Swatch apologized and withdrew an ad featuring a model pulling his eyes, which was deemed racist and sparked a boycott call in China. Despite the apology, critics remained angry, accusing the company of discrimination and profit-driven motives, amid ongoing tensions and previous boycotts of foreign brands in China.
Omega and Swatch have launched a limited-edition MoonSwatch called Mission to Earthphase in Moonshine Gold, featuring Snoopy and Woodstock, with celestial complications, launching on August 9 to coincide with the Sturgeon Moon, available exclusively in select stores for one day.
Swatch has released a new Snoopy-themed MoonSwatch called Mission to Earthphase Moonshine Gold, featuring a sparkly design, moonphase complication, and new rubber strap, available exclusively in select stores on August 9th for $380.
Swatch and Omega have surprised watch enthusiasts with the release of a new all-black MoonSwatch Snoopy, just 10 days after the original white version. The black version, named "Full Moon," features a moodier design with black lugs, crown, and pushers, and includes a hidden UV ink detail of Snoopy's famous quote. The release coincides with the upcoming full moon and precedes the Watches and Wonders event, showcasing the ongoing disruption caused by Swatch and Omega in the watch world.
Omega and Swatch have unveiled a black Mission To The Moonphase variant of the Snoopy MoonSwatch, featuring a sleek matt-black dial and a quote from Snoopy. Tudor releases the limited edition Black Bay Chrono “Pink” with a daring pink dial, while Omega introduces a new white Speedmaster inspired by astronaut suits. Grand Seiko's Alive In Time Through The Five Senses exhibition in Singapore engaged all five senses, showcasing the expertise of Grand Seiko's master watchmakers and offering a seasonally inspired menu of delights.
Swatch is set to release a new black variant of the Snoopy-themed Mission to Moonphase watch, called the Mission to Moonphase New Moon, following the recent launch of the white version. The black edition features a matte black dial and case with white markers, green lume, and blue glowing moon phase disc. Priced at approximately $310, the non-limited edition watch will be available exclusively at Swatch boutiques starting April 8, with a one-per-customer limit.
Swatch and Omega's latest collaboration, the Bioceramic MoonSwatch Mission To The Moonphase, combines space-inspired design with sustainability. The watch features a chronograph function, moon phase display, and a playful nod to NASA's mascot, Snoopy. Crafted with Swatch's Bioceramic material, the watch pays homage to the original Omega Speedmaster Moonwatch while offering a comfortable fit with a Velcro strap. Priced at around US$310, it will be available from March 26th, making the iconic Moonwatch experience accessible to a wider audience.
The new Swatch x Omega Snoopy MoonSwatch, part of the Mission to Moonphase collection, is set to be a highly sought-after model, with limited availability in selected Swatch stores and no online sales planned. The collaboration pays homage to the connection between Snoopy and Omega, stemming from NASA's Silver Snoopy award and Omega's role in the Apollo 13 mission. The release marks a continuation of the successful partnership between Swatch and Omega, with the MoonSwatch collection garnering significant attention from enthusiasts and collectors.
Swatch has unveiled the MoonSwatch Mission to the Moonphase, a Snoopy-themed timepiece celebrating the two-year anniversary of MoonSwatch. Priced at $310, the watch features an all-white colorway with a white dial, case, and velcro strap, and incorporates Snoopy in a sub-register on the dial and moon phase disc. The watch will be available exclusively at Swatch boutiques starting March 26, combining lighthearted fun with technical innovation and good design.