Gmail's new subscription tool simplifies inbox management by providing a central hub to view, unsubscribe from, and organize recurring emails, making it easier to declutter and control your inbox.
Gmail is introducing a new 'Manage subscriptions' feature on mobile and web that consolidates all your email subscriptions into one view, allowing you to easily unsubscribe or block unwanted emails to declutter your inbox.
The subscription economy has grown significantly over the past decade, with consumers subscribing to various services and often forgetting about them. Research shows that the average consumer spends $219 on subscriptions every month, $133 more than they realize. Businesses take advantage of this forgetfulness, boosting revenues by making it difficult to cancel subscriptions. The Federal Trade Commission (FTC) has proposed a "click to cancel" rule that would make it as easy to cancel a subscription as it is to start one. However, trade groups argue that multi-step cancellation processes protect consumers and offer better deals. Some consumer advocacy groups believe the FTC's proposed rule doesn't go far enough and are urging for stronger regulations to protect consumers from unwanted charges.