HBO Max plans to intensify its crackdown on password sharing in September by encouraging users to pay a $7.99 monthly fee to add extra viewers outside their household, using account data and device info to enforce restrictions, following successful strategies by Netflix and Disney.
Meta Platforms has offered to reduce the monthly subscription fee for Facebook and Instagram from 9.99 euros to 5.99 euros in response to concerns from privacy and antitrust regulators. The move aims to address criticism of its no-ads subscription service in Europe, which requires users to pay a fee to ensure their privacy. The company launched the service to comply with the Digital Markets Act, which limits its ability to personalize advertisements without user consent. Privacy activists argue that the issue is not about the fee amount, but rather the "pay or okay" approach, which they believe does not align with GDPR requirements for freely given consent. Meta is in talks with data protection authorities and faces potential fines for DMA breaches.
Epic Games will introduce a new annual subscription fee of $1,850 "per seat" for non-game developers to use its Unreal Engine, starting with the release of version 5.4 in late April. This pricing model will not apply to game developers, who will continue to pay a 5 percent royalty on products earning over $1 million in lifetime gross revenue. The fee will apply to non-game developers creating linear content, immersive experiences, and infotainment systems, with exemptions for companies earning less than $1 million in annual gross revenue, students, educators, and hobbyists. The annual fee includes access to Unreal Engine, Twinmotion, and RealityCapture, with plans to integrate them directly into the Unreal Engine by 2025.
Amazon's SVP of devices and services, Dave Limp, stated that the company believes there will come a time when customers will be willing to pay a subscription fee for the use of Alexa's generative AI features. While Amazon has not provided a timeline or pricing details, Limp emphasized the costs associated with developing and maintaining advanced AI capabilities. The company is investing in large language models and exploring ways to monetize Alexa, as it faces challenges in generating revenue from the voice assistant. Amazon recently introduced paywalled features and discontinued free services, such as Alexa Guard, in an effort to drive revenue.
YouTube TV has increased its monthly subscription fee by $8, or 12.3%, to $72.99, citing rising content costs and a commitment to providing a premium service. The price hike will affect new subscribers from March 16 and existing members from April 18. The streaming service last increased its base plan price in June 2020. YouTube TV is also lowering the price of its 4K Plus add-on from $19.99/month to $9.99/month. The company recently signed a seven-year deal for NFL's Sunday Ticket on YouTube, which will be available to anyone in the US from 2023.