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YouTube TV is raising its monthly subscription price by $10 to $82.99 starting January, citing rising content costs. This follows a trend among streaming services like Disney+ and Apple TV+ that have also increased prices or adjusted service tiers. YouTube TV, which launched at $35 in 2017, last raised its price in March 2023. Subscribers can cancel anytime if they choose not to accept the new pricing.
YouTube TV is raising its monthly subscription price from $72.99 to $82.99, effective January 13 for existing members, due to rising content costs and platform investments. The new rate is already in effect for new subscribers. This follows a previous increase in March 2023, and reflects a broader trend of price hikes among streaming services like Disney+, Hulu, and ESPN+.
YouTube TV has raised its base pricing to $72.99 per month due to rising content costs. However, compared to cable TV providers such as Spectrum, AT&T's DirecTV, Dish, Verizon Fios, and Comcast's Xfinity X1, YouTube TV still offers a straightforward price without hidden charges. While cable TV providers often offer promotional discounts, their prices can increase significantly after the promotional period ends, and they often have additional fees for hardware and services. Despite the latest price hike, YouTube TV remains a competitive alternative to cable TV.
YouTube TV has increased its monthly subscription fee by $8, or 12.3%, to $72.99, citing rising content costs and a commitment to providing a premium service. The price hike will affect new subscribers from March 16 and existing members from April 18. The streaming service last increased its base plan price in June 2020. YouTube TV is also lowering the price of its 4K Plus add-on from $19.99/month to $9.99/month. The company recently signed a seven-year deal for NFL's Sunday Ticket on YouTube, which will be available to anyone in the US from 2023.