The Secret Behind Sudden Book Blockbusters
Originally Published 1 month ago — by The Guardian
Some books become overnight blockbusters through a mix of online buzz, strategic reissues, translation, appealing design, and timing, rather than traditional marketing. Examples include 'I Who Have Never Known Men' and 'Perfection,' which gained popularity years after initial publication, often driven by social media and cultural relevance. The success of these sleeper hits highlights the unpredictable and deliberate efforts behind their rise, emphasizing the importance of timing, presentation, and community engagement.