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Skymiles

All articles tagged with #skymiles

travel2 years ago

Delta's SkyMiles: From Devaluation to Damage Control

The fallout from Delta's changes to its SkyMiles program has led to strong reactions from customers, prompting JetBlue and Alaska to offer competing status matches for Delta elites. While Allegiant, Spirit, and Frontier also have loyalty programs, they are not viewed in the same way as Delta. American and United have remained relatively quiet, suggesting they may be considering similar changes to their requirements. The market's response to Delta's changes serves as a cautionary tale for other airlines, highlighting the importance of not making drastic changes that undervalue loyalty programs.

via Live and Let's Fly|
#airline-industry#delta#loyalty-programs
business2 years ago

Delta Reverses SkyMiles Changes Following Backlash

Delta Air Lines will make modifications to its SkyMiles frequent flier program after facing backlash from customers over changes announced earlier this month. The changes would have made it harder for frequent fliers to benefit from the loyalty program by increasing the spending requirements for elite status. Delta's CEO, Ed Bastian, acknowledged the negative feedback and stated that the company is listening and assessing the situation. Details of the modifications will be announced in the coming weeks.

via The New York Times|
#business#customer-outcry#delta
business2 years ago

Delta CEO acknowledges backlash and promises to scale back SkyMiles changes

Delta CEO Ed Bastian acknowledged that the company went "too far" with its controversial changes to the SkyMiles loyalty program and plans to make modifications. The increase in elite status holders during the pandemic led to overwhelming demand for premium services, causing difficulties in effectively serving customers. Bastian did not provide specific details about the upcoming changes but stated that they will be announced in the coming weeks. The changes implemented in September, including limited access to Delta Sky Clubs and higher requirements for Medallion elite status, have faced criticism from frequent fliers.

via CNN|
#business#changes#delta
travel2 years ago

Airline Rivalry Intensifies: JetBlue and Alaska Target Delta Flyers Amidst SkyMiles Devaluation

JetBlue is offering a status match to Delta elite members in response to the recent changes to Delta's SkyMiles program. The offer is available to the first 30,000 Delta elite members who apply or until October 31. JetBlue will match statuses based on the SkyMiles Medallion tier, and the matched status will be valid until December 30, 2023, or through 2024 if certain conditions are met. This presents an opportunity for Delta loyalists in JetBlue's primary regions, such as New York and Boston, to enjoy perks with the Northeast carrier.

via The Points Guy|
#delta#frequent-flyers#jetblue
travel2 years ago

Delta SkyMiles Program Undergoes Major Overhaul, Prioritizing Medallion Status and Elite Benefits

Delta Air Lines is making significant changes to its SkyMiles program, including retiring Medallion Qualifying Miles and Medallion Qualifying Segments and focusing on a redefined version of Medallion Qualifying Dollars. The new metric, called Medallion Qualification Dollars, will track eligible travel spend on Delta and its partners, as well as spending on credit cards, car rentals, hotel stays, and Delta Vacations. However, the changes also come with higher thresholds for earning Medallion elite status, making it more challenging for travelers to achieve and maintain status. Delta's updates aim to reward customers for total engagement and capture value from the entire travel journey.

via The Points Guy|
#airline#delta#loyalty-program
travel2 years ago

Delta Vacations Boosts Rewards for SkyMiles Members

Delta Vacations has introduced several customer-friendly changes, including enhanced redemption value for SkyMiles members. Previously, members could redeem SkyMiles at a fixed rate of 1 cent per mile, but now they are worth at least 1.15 cents when used for Delta Vacations purchases. Additionally, bonus mileage accruals have been increased for certain paid bookings, and the platform has changed how miles are earned for flights included in vacation packages. These changes make Delta Vacations more valuable for SkyMiles members.

via The Points Guy|
#delta-vacations#earning-rates#elite-status