Top K-Beauty Trends to Watch in 2025
Originally Published 11 days ago — by Vogue
K-beauty continues to thrive in 2025 with trends like overnight collagen masks, spicule serums, milky toners, blush, PDRN, blurred lips, and vegan alternatives to snail mucin, driven by social media and expanding into Western markets, reflecting innovation and deep integration into daily routines.