All articles tagged with #search experience
Google has intentionally replaced the Pixel Launcher search bar with a fullscreen Google app experience as part of the November 2025 Feature Drop, providing quicker access to AI Mode and suggested apps, but at the cost of losing some traditional search functionalities and shortcuts, which some users may find as a regression.
Google Search now allows users to hide sponsored results with a new 'Hide sponsored results' button, which groups ads in a single section with a unified label, providing a cleaner search experience. The feature is rolling out globally on desktop and mobile, though the setting doesn't persist across searches.
Google's search head Liz Reid claims that AI Overviews are increasing the quality of clicks and maintaining stable traffic to websites, contrasting a Pew report that suggested AI summaries reduce traditional search engagement. She highlights that AI is encouraging more complex queries and diverse content, leading to more valuable user interactions, although some reports indicate a decline in overall search traffic and source link clicks. The true impact of AI on web traffic and content engagement remains debated.
Google Ads clarified that ads can appear either above/below or within AI Overviews, but not both simultaneously, with placement depending on match types; exact match keywords prioritize above/below placements, while broad match can serve within AI Overviews, affecting campaign planning as these features expand globally.
Amazon is working on a project called Project Nile, which aims to revolutionize the search experience on its website and app by incorporating AI-powered chat features. The initiative, backed by CEO Andy Jassy, seeks to create a more conversational, personalized, and in-depth search experience for users. The AI-powered search will enable instant product comparisons, detailed information and reviews, and personalized recommendations based on search context and individual shopping data. The project, which is a top priority for Amazon, is expected to launch in January, starting with the US.