Amazon's Project Nile: Revolutionizing Online Shopping with AI Chatbot Search

Amazon is working on a project called Project Nile, which aims to revolutionize the search experience on its website and app by incorporating AI-powered chat features. The initiative, backed by CEO Andy Jassy, seeks to create a more conversational, personalized, and in-depth search experience for users. The AI-powered search will enable instant product comparisons, detailed information and reviews, and personalized recommendations based on search context and individual shopping data. The project, which is a top priority for Amazon, is expected to launch in January, starting with the US.