Google's AI Mode now reports traffic data in Search Console, including clicks, impressions, and positions, with specific rules for how these metrics are counted, and is rolling out to all U.S. users, providing more detailed insights into AI-powered search responses.
Google has introduced new structured data for discussion forums and profile pages on Google Search, along with updated Search Console reports. The new markup aims to enhance the accuracy and completeness of information displayed in Google Search features related to social media platforms, forums, and communities. The ProfilePage markup allows better identification of creators and their content, while the DiscussionForumPosting markup helps identify online discussions. Google has also made changes to the Q&A markup and recommends using either Q&A or DiscussionForumPosting based on the forum's structure. The updates include new Search Console reports and an updated rich results test tool.
Google has redesigned the page experience overview report in Google Search Console, providing a more basic informational screen with less data. The page experience report changes include the removal of the page experience reports and the good page experience search appearance filter from the performance report. Google aims to help site owners consider page experience more holistically as part of the content creation process.
Google has updated its page indexing report in Google Search Console with more "fine-grained" issues, leading to a spike in reported issues. However, this is just a reporting change and does not affect how Google processes websites. The annotations explaining the issues were delayed, causing confusion among some SEOs. The update provides more detailed information on page indexing issues, allowing website owners to address and fix errors going forward.
Google's "site:" operator has limitations and cannot provide a complete list of indexed pages. While it can be useful for monitoring unwanted content or finding localized versions of pages, Google Search Console offers a much more comprehensive view of indexing data and should be relied upon for diagnosing and remedying indexing issues. SEO professionals should understand and deploy the "site:" operator effectively.
Google has added a new user agent named Google-InspectionTool to its list of Google crawlers. It mimics Googlebot and is used by search testing tools such as the Rich Result Test and URL inspection in Search Console. The user agent tokens for this are Google-InspectionTool and Googlebot, and it has two full user agent strings for desktop and mobile. The update is now complete, according to John Mueller from Google.
Google has updated its guidance on creating helpful content by adding a new section dedicated to page experience, streamlining existing guidance. The update aims to help site owners consider page experience more holistically during the content creation process. Google reminds publishers that Core Web Vitals remain crucial for page experience success. In the coming months, the Page Experience report within Search Console will be transformed into a new page that links to general guidance about page experience and a dashboard view of the individual Core Web Vitals and HTTPS reports that will remain in Search Console.