Navigating the Intersection of AI, Deepfakes, and Legal Protection
Originally Published 2 years ago — by Search Engine Journal

Google's Martin Splitt addressed how Googlebot handles the increase in AI generated content during a webinar. He explained that Google uses quality detection at multiple stages to determine the quality of webpages, regardless of whether they are generated by humans or AI. If a webpage is deemed low quality before rendering, Google may skip the rendering process. While AI may increase the scale of content, it doesn't significantly change Google's approach to rendering.
