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Sales Strategy

All articles tagged with #sales strategy

business5 months ago

American Airlines Rebounds with Improved Profit Outlook Amid Travel Demand Challenges

American Airlines reported record third-quarter revenue, but the increase was minimal and largely driven by non-passenger sources, while passenger revenue actually declined. The airline's efforts to revive business travel by increasing sales efforts and incentives have not resulted in significant growth, raising questions about the effectiveness of their strategy. The overall business travel market remains subdued, and American's focus on managed business travel may not deliver the expected benefits, prompting a reassessment of their approach.

business1 year ago

"Nike CEO Reverses Course, Embraces Wholesale Retailers Again"

Nike CEO John Donahoe acknowledged that the company had moved too far away from wholesale partners in its pursuit of a direct-to-consumer model, leading to a shift in strategy to embrace wholesale retailers like Macy's and DSW again. The move comes as Nike faces criticism over product assortment and market share loss, prompting a broad restructuring plan and job cuts. Donahoe emphasized the importance of offering consumers choices across multiple channels, including digital, Nike stores, and wholesale partners.

real-estate1 year ago

"New Home Sales Hold Steady as Existing Home Sales Decline: Understanding the Housing Market's New Normal"

The median price of new single-family houses has decreased by 2.6% from a year ago, prompting homebuilders to offer mortgage-rate buydowns and incentives to maintain sales volume. Sales of new houses have held up better than existing homes, with 57,000 new houses sold in January, up 3.6% from a year ago, while sales of existing homes have plunged by 20% from January 2019. Homebuilders are targeting lower price points and competing aggressively with homeowners, resulting in a narrowing price difference between new and existing houses.

technology2 years ago

Apple's iPhone Strategy: Expensive Success, Discounts, and Ultimate Buyer's Guide

Apple's strategy to differentiate its iPhone 14 Pro and regular iPhone lines has resulted in a record average selling price of $988 and a dominant market share for the Pro models. The upcoming iPhone 15 Pro and Pro Max are expected to continue this trend, with analysts predicting a 65% market share for the Pro line. The Pro Max, featuring a periscope camera zoom, thinner bezels, titanium frame, and Apple A17 chipset, is projected to sell the most units. Despite a lower total sales estimate compared to the iPhone 13, the higher prices of the Pro models are expected to drive revenue and profits for Apple.

business2 years ago

Bud Light faces market share loss and boycott challenges.

Bud Light risks permanent market share loss if it doesn't come up with a sales strategy to win back customers in the next few months, warns former Anheuser-Busch sales exec Anson Frericks. Retailers are expected to begin reallocating shelf space in September, and Bud Light's controversial partnership with a transgender influencer could result in a diminished presence. Frericks suggests that rivals like Coors Lite and Yuengling could become more prominent. Bud Light's recent patriotic ad may have been an attempt to reconnect with conservative customers, but it may have been too obvious. Bud Light has limited time to come up with a plan to draw a line under the controversy and regain customers.