Bud Light faces market share loss and boycott challenges.

Bud Light risks permanent market share loss if it doesn't come up with a sales strategy to win back customers in the next few months, warns former Anheuser-Busch sales exec Anson Frericks. Retailers are expected to begin reallocating shelf space in September, and Bud Light's controversial partnership with a transgender influencer could result in a diminished presence. Frericks suggests that rivals like Coors Lite and Yuengling could become more prominent. Bud Light's recent patriotic ad may have been an attempt to reconnect with conservative customers, but it may have been too obvious. Bud Light has limited time to come up with a plan to draw a line under the controversy and regain customers.