Apple's iPhone Strategy: Expensive Success, Discounts, and Ultimate Buyer's Guide

Apple's strategy to differentiate its iPhone 14 Pro and regular iPhone lines has resulted in a record average selling price of $988 and a dominant market share for the Pro models. The upcoming iPhone 15 Pro and Pro Max are expected to continue this trend, with analysts predicting a 65% market share for the Pro line. The Pro Max, featuring a periscope camera zoom, thinner bezels, titanium frame, and Apple A17 chipset, is projected to sell the most units. Despite a lower total sales estimate compared to the iPhone 13, the higher prices of the Pro models are expected to drive revenue and profits for Apple.